Robert Sintes devotes his time to a noble cause - trying to re-unite lost or adopted children with their family members. But his genealogy people-tracing service has bought 60-year-old Sintes a big fight - with the Church of Jesus Christ of Latter-day Saints (Mormons).

The name game battle revolves around Sintes use of the term "familysearch" in this Web site's meta tags and URL. The Church of Jesus Christ of Latter-day Saints have a handful of locally granted trademarks of the term "familysearch" and are trying to stop Sintes using the term and demanding that he turn over ownership of his domain name -- www.familysearch.co.nz -- to them. Sintes is defending himself against the lawsuit in court, arguing that the words "family" and "search" are common words often used together by people making internet searches, reports The New Zealand Herald.